How To Grow

Your Service Business

To The Next Level

In the natural world, growth is normal.
Seeds exist to grow and reproduce.
Look no further than the overwhelming variety of weeds and other vegetation that quickly overwhelm untended lawns and gardens.
Animals in the wild are hardwired to grow and reproduce. Unregulated by predators, including human beings and the impact that we have had on the environment, many animals grow and reproduce to the point that they become problematic. 
Think, for example, of urban wild life such as raccoons, rats and other rodents.

Personal Growth Is A Choice

From the time of conception, growth is a choice for human beings.
Prior to our birth, our mothers made the choices about our growth. 
Following our birth, any or all of our mothers, parents, family and other caregivers made, or otherwise influenced, the many decisions related to our personal growth.
Typically, as human beings develop and mature, we assume increasing more responsibility for making our own choices about personal growth. 
Some of us choose, either intentionally or by default, to adopt and follow the growth model of our parents and family. Others choose to follow other growth models, while still others choose to live life on their own terms, growing and their lives however they see fit.
Unlike plants and animals, for most human beings personal growth, or lack thereof, is a personal choice, either by intention or default.

Business Growth Is A Planned Process

Like personal growth, the decision to grow a business is an intentional and deliberate choice.
When it comes to making choices, there are two basic approaches.
One is to take things as they come, making choices as and when necessary. Many people like the flexibility of this approach. That’s kind of like heading out on a road trip, without an itinerary or road map, making choices and decisions as and when the need arises.
This is the ideal approach for people who like surprises.
The other approach is by making growth-related choices in accordance with a pre-determined plan. This provides the structure for taking controllable actions how and when appropriate. 
It also provides a structure for making decisions on those factors that connect be controlled.
The right choice is the one that makes the best contribution to the achievement of growth goals. It’s the best way to reach you destination within the projected time frame.
From the perspective of business growth, it’s also the best way to grow a business to where you want it to be.

The Next Level Growth (NLG) Plan

If you want to take your service business to the next level, this this plan represents an ideal resource to help you get there.
The maximum client benefits, the plan incorporates three fundamental components;
  • Educational: Learn what you need to know in order to grow your professional service business
  • Consulting: Identify the strengths that you can apply to grow your business
  • Coaching: Improve what you do well in order to pursue exciting new opportunities

The 4 Steps of Growing To Next Level 

Modular in nature, each step serves as the foundation for the next one. You can proceed through the four steps at whatever pace is right for you. 
For those who prefer to move quickly, the entire plan can be completed in a couple of weeks. 
On if you prefer a more leisurely pace, you can spread the process over an entire year.
And last, but not least, the fee for this plan is on a pay-as-you-go basis. As a result, payments are spread over the time that you work on the plan.

Step 1: Identify Your Strengths 

Strengths are those things that we do well.
As human beings we are all unique and individual, each with our own special combination of skills talents and other resources. Our strengths represent those things that we do well, as good as, if not better than, others.
Once we have identified our strengths, we can apply them pursue exciting new opportunities as well as boosting whatever weaknesses cause us trouble. For even better results, it’s helpful to get better at what we already do well.

1.1 Pre-Session Preparation 

Your NLG Plan starts with identifying your personal and business strengths. The best way to identify your strengths is to conduct your own SWOT analysis. In case the term SWOT is new to you, it is an acronym for Strengths, Weaknesses, Opportunities and Threats. 
To learn more about the SWOT analysis, see A Simple SWOT Analysis For More New Business.
When you order your NLG Plan, you will be given free access to the SWOT Analysis course. 
If purchased separately, the total value of all these resources would be more than $600.
This course will help you learn what you need to know to conduct your own SWOT analysis, not only for purposes of your NLG Plan, but also for addressing problematic issues for as long as you run your business.
Once you have completed your analysis as part of this step, you will send it to me for review.
(When you check out the SWOT analysis video course, you will note that in addition to the SWOT analysis content, the offer includes several bonus items which contain a combined total of 45 lessons addressing a variety of marketing issues. These lessons are yours to keep and review as needed.)

1.2 Report & Recommendations

On receipt of your SWOT analysis, I will prepare a written summary of your SWOT analysis findings.  I will also my comments and recommendations to the report and send you a copy, which will be the focus of our in the video conference (Step 1.3).

1.3 Live In-Person Video Call

Once I have completed your report, we will schedule a 1 hour video conference to discuss the report and recommendations. 
We will also prioritize your opportunities and threats.
Following the video call, I will revise the report to incorporate whatever decisions are made during the video call.
By the end of the video call we will have identified your key strengths and how these strengths can be applied to address weaknesses, make the most of potential opportunities and minimize potential threats.

Step 1 Fee

Total fee for steps 1.2 to 1.3: $500
Payable: $250 on ordering Step 1; 
               $250 on completion of Report & Recommendations (Step 1.2).

Step 2: Clarify What You Want 

According to best-selling author and motivational speaker, Rob Liano:
     “If you don't know what you want, you'll never find it.
     “If you don't know what you deserve, you'll always settle for less.
     “You will wander aimlessly, uncomfortably numb in your comfort zone, wondering how life has               ended up here.”

2.1 Pre-Session Preparation

When you are ready, you can order Step 2. In preparation for this session, you will receive Chapter 13 of my forthcoming book, How to Succeed in Your Professional Service Business. (Expected launch: September, 2024).
Entitled How The Law of Attraction Can Help Generate The Results You Want, this chapter includes questions that will help get you started on clarifying what you want.
You will also receive a pdf document entitled Leverage the Law of Attraction: Attract Success on Your Own Terms, which will also help you clarify what you want.
Like the SWOT video course in Step 1, the pre-session resources represent evergreen content that you can continue to use for as long as you run your service business. 
Once you have completed the questions on these two documents, the next step is to send your answers to me for review.

2.2 Report & Recommendations

This is the same process as Step 1.2 but focused clarifying what you want.

2.3 Live In-Person Video Call

Once again like Step 1.3, this report will further clarify and prioritize those factors that you want.
By the end of the video call, we will have clarified what you what to achieve.  
These desired results will articulated as goals during Step 3.

Step 2 Fee 

Total fee for steps 2.2 to 2.3: $500
Payable: $250 on ordering Step 2;
               $250 on completion of Report & Recommendations (Step 2.2).

Step 3: Take Inspired Action 

Inspired actions are those things that we do when motivated by any or all of our purpose, passion, and inspiration.
Inspired actions help us feel good about ourselves, like achieving desired results.
Inspired actions are not driven by trying to meet other people’s expectations. 
They are driven by an inner desire to create, contribute, or bring about meaningful outcomes.

3.1 Pre-Session Preparation

When you are ready, you can order Step 3. In preparation for this session, you will receive a copy of my eBook Hassle Free Business Planning for Service Professionals.
This short eBook will help you learn what you need to know about business planning for your professional service business.  More evergreen content that you can reuse as appropriate. 
For purposes of this step, the focus will be on identifying inspired actions to be taken to achieve the desired results (aka goals) from Step 2.  
Once again the same process as Step 1.2 but with a focus on actions to be taken. 

3.2 Report & Recommendations

Same process as Steps 1.2 and 2.2; different focus.

3.3 Live In-Person Video Call

By the end of the video call, we will have identified the inspired actions to be taken to achieve your business goals.

Step 3 Fee

Total fee for steps 2.2 to 2.3: $500
Payable: $250 on ordering Step 2;
               $250 on completion of Report & Recommendations (Step 3.2).

Step 4: Keep On Keeping On 

For whatever reason, implementation is typically the weakest part of a planning process.
Unfortunately, there is no sure fire, one-size-fits-all solution that ensures or otherwise guarantees that we will just do it, keep on keeping on.
From my experience, things become clearer and easier as I take action. 
Even more so when I take inspired action.

4.1 Pre-Session Preparation

When you are ready, you can order Step 4. In preparation for this session, you will receive Chapter 22 of my forthcoming book, How to Succeed in Your Professional Service Business. 
Entitled Your 30-60-90-Day Action Plan … And Beyond this chapter includes questions that will help you start to clarify your action plan.  You will also receive a Business Planning Information Checklist.
Individually and in combination these two pre-session content elements will help you learn what you need to know about continuing to implement your business plan...as effectively as possible.

4.2 Report & Recommendations

Same process as in previous three steps.

4.3 Live In-Person Video Call

On completion of this call, you will know what what inspired actions are necessary to achieve your business goals and when these actions are to be taken.
In combination with the follow-up resources listed below, you will be well positioned to achieve what those results that you want for your business.  

Step 4  Fee 

Total fee for steps 2.2 to 2.3: $500
Payable: $250 on ordering Step 2;
               $250 on completion of Report & Recommendations (Step 4.2).

Follow-Up Email Support

On completion of Step 4, to help you stay the course and achieve your goals, you will have unlimited email support for six months from date of the live in-person video call (step 4.3).

Follow-up Laser Coaching Sessions (Optional)  

Sometimes unexpected things happen that are best resolved by laser coaching sessions.
To address this issue, you can order four 20-minute Laser Coaching sessions. 
The fee for all four sessions is $350, payable on placing your order.
These sessions can be scheduled at 30-day intervals, or as needed. It’s your choice.

100% Satisfaction Guarantee

This guarantee is based upon mutual belief and trust. Hopefully, working together we can generate those improved marketing results that you want, and no doubt, deserve.
However, despite the best of intentions, sometimes things don’t work out as expected…for whatever reason.
Should that occur during our working together, the satisfaction guarantee means that I will do whatever it takes to make the situation right for each of us... truly a win-win outcome.

What’s Next?

For those who are ready to start their rewarding journey to achieving the results they want, simply click the Step 1 button below.
This will take you to a secure form where you can start the process. 
(All payments are secured and processed by Stripe.  We do not access to your credit card information.)
Once your order has been completed, you will receive immediate access to the video course A Simple SWOT Analysis For More New Business. Your order confirmation includes instructions for completing your SWOT analysis and forwarding the completed version to me.
You can start this course immediately, even if it’s in the middle of the night. 
If you’re not quite ready to start your journey to achieving the results that you want … that’s fine. Take as much time as you need to make the decision that’s right for you.
If there’s anything else that you need to know… just ask.
Thanks for reading this overly long message.
I look forward to helping you achieve those great results that you want...and in all likelihood, totally deserve.

Larry Easto