YOU:

  • Have several years’ experience in serving and satisfying clients.
  • Have developed a service business that functions reasonably well. 
  • Feel confused by the problems facing you ... or overwhelmed by the exciting new opportunities that come your way.
  • ​Would like more growth & development but aren’t sure how to do this.
  • ​​Want a breakthrough to get unstuck and move forward.

 Leverage Your Strengths ...
Grow Your Business!

Business Growth Stalled?

..... Relax—It’s Not Your Fault

As service-providers, most of are pretty good at helping clients with their problems and challenges.
That’s what our training and experience is all about.
That’s why we do what we do.
In the other hand, when it comes to addressing our own business issues, we often feel confused … overwhelmed … and stuck.
As rich as our individual training and experience has been, few of us have what it takes to be as proficient at running a business as we are at serving clients.
If you are struggling with business issues such as marketing or growth, don’t beat yourself up.
It’s not your fault.
And what's even better, you really can address your own business issues … as easily and effectively as you serve and satisfy clients.
Truth be told, you already have the smarts and skills necessary to resolve these issues.
All that you need to get unstuck is the right tool or methodology to leverage your existing strengths.
And a SWOT analysis is that ideal tool.
In a nutshell, it allows you to apply those same client-serving skills to addressing, and indeed overcoming, your own marketing and business issues.

Your Best Solution To Being Stuck

In your role as a provider of professional services, much of your work involves asking questions.
You can draw upon your training and experience to quickly zero in on critical, top-priority issues.
And as a result, you have been able help clients come up with the best and right solution.
That’s what this course is all about: to provide you with the know-how to help you overcome those marketing or business development issues and get on with growing your business.

What’s In This Course?

The course features:
  • 6 Short Video Lessons (about 4-6 minutes each) :  minimal learning time ... maximum results
  • Self-Paced: take as little or as much time as you need ... whenever you choose
  • Self-Study Exercises: personalize and customize the strategies for your situation.
Learn what you need to know so that you can identify and address your business growth issues as easily and effectively as you serve and satisfy clients.

Generate More New Business

Your SWOT analysis starts with identifying those marketing elements that are working well.
Once you know what your strengths are, you can do more of what you do.
Not only will this help you get even better at what you already do well, it will also improve your marketing. 
And this in turn will help you generate more new business.
The third element of the analysis you will identify opportunities to generate more new business.
Since you will have already identified your strengths, you will be well positioned to leverage these strengths to make the most of those exciting new opportunities.
This too will help you generate mower new business.

Save Money

The video lessons and workbook will help you complete your SWOT analysis.
The bonus items will not only help you complete the analysis, they will also help you develop the right action plan to apply what you have learned in the lessons.
It’s kind of like being your own consultant … and saving many hundreds of dollars it would have cost to have a third party complete the analysis and make recommendations.
The second element will identify any weaknesses that are interfering with your success. 
These weaknesses are those things that are not working well…and costing you money.
How much money is being wasted by those weaknesses that you just can’t get a handle on?
Having identified your strengths at the beginning of the analysis, you can draw upon the strengths to offset, minimize or even better, totally eliminate those money-draining weaknesses.
How much money can you save by improving or even eliminating those things that are not working well?
And as a hidden bonus, once you are familiar with the SWOT analysis, with a bit of tweaking, you can apply the same process for planning and managing other area of your business.
By taking this do-it-yourself approach, you will save hundreds of dollars that might have otherwise be required for outside consultants.

Increased Confidence 

It’s difficult to feel confident, let along project professional confidence when troubled by problematic weaknesses and concerns about potential threats.
Running your own service business is challenging enough without these extra burdens.
On completion of your SWOT analysis, you will have identified any weaknesses and threats.
Having also identified your strengths, you will be well positioned to address those handicaps.
That’s where the bonus items come into play.
These resources include a comprehensive range of strategies and techniques that you can apply to offset, if not totally eliminate whatever weaknesses and threats you have identified.
Free of problematic weaknesses and concerns about threats, you will feel, and by extension, act more confident.
Not surprisingly, potential clients are attracted to confident service professionals.

Reduced Stress

As well as handicapping both your business success and personal confidence, lingering weaknesses and perceived threats can trigger the feeling of being overwhelmed.
That overwhelmed feeling is a definitive symptom of stress … and most of us know about the negative impact of stress in our lives.
Just as your SWOT analysis can help increase your confidence, it can also help reduce stress.
In effect, your analysis, together with the bonus items will position you to better control those weaknesses that can be controlled.
It will also position you to respond effectively to those threats, whether real or perceived, that you cannot control.
Individually and in combination, these outcomes will reduce the feelings of being overwhelmed or unable to cope.
And this in turn will reduce your stress.

Increased Satisfaction 
From Running Your Business

All things considered, your SWOT analysis can and will position to run your business and also generate more new business as effectively and enjoyably as you serve and satisfy clients.
By identifying and leveraging your strengths, you can position yourself to take advantage of those exciting new opportunities that come your way.
You can also use your strengths to reduce the drag and drain of weaknesses and threats.
As a result, you can attract, serve and satisfy more ideal clients, which in turn will help you generate more new business and earn more money.
Even better ... conducting a SWOT analysis is a totally versatile, repeatable process.
Once you understand how the process works, you can modify and repeat it in whatever area of your business that may be causing problems … from accounting to writing reports.
Once you take action on what you learn from your SWOT analysis, everything will become clearer and easier.
How amazing will that feel?

So Much Value…

Before getting started, let me ask you a question.
Instead of continuing to struggle with your marketing or business management issues, would you like a marketing breakthrough while spending as little time and money possible?
Sure, you could hire a consultant … but at what financial cost?
For less than the hourly rate of an above-average consultant (even if you could buy only an hour of time) you will learn what you need to know to conduct your own SWOT analysis.
The lessons and exercises will help you learn how to conduct your own SWOT analysis.
But that's just the first benefit that you will enjoy.
Here are some of the bonus resources that will add value to your SWOT analysis.
Diving deeper than your SWOT analysis, this Assessment addresses critical marketing issues, from your ideal clients, through the competition and social media.
Set up in simple Word format, you can complete the assessment in 15-30 minutes, depending upon your keyboarding speed.
The assessment is evergreen content: you can reuse it time and time again, whenever a new marketing issue pops up.
If purchased separately, the price would be $75.
Since this course can trace its roots to New Beginnings & New Opportunities, it makes sense to include it as a bonus.
This this short eBook is intended to help service professionals position their businesses to survive the pandemic and thrive once it was over.
But this it's is more than a pandemic survival guide.
In a nutshell, it will help you start to transform your business from where it is…to where you want it to be.
Once you have completed your SWOT and bonus analyses, this eBook will help you take actions on the conclusions you will have drawn.
How To Achieve Better Marketing Results Sooner
Updated exclusively for this special offer, this short 10-lesson program will help you learn more about many of the concepts addressed in New Beginnings & New Opportunities.
Regardless of your marketing experience, this combination of information and self-study exercises will help you generate that new business that you want and deserve.
The sooner you apply what you will learn in this program, the sooner you will land that new business: it's that simple.
If purchased separately, the price would be $47.
A Masterful Guide to Marketing Your Services
The is the fully mature and comprehensive version of the original 35-page workbook More Business for Your Business.
Enhanced and designed as an MBA-level program, this 8-session program will help you develop an in-depth understanding of the essential elements of marketing services.
In effect, it will help you build upon your marketing experience to get even better at what you already do well.
If purchased separately, the price would be $97.
The course also comes with a 100% satisfaction guarantee.
This means that if you are not satisfied you can ask for a full refund within 90 days
If purchased separately, the total value of all these resources would be $416. 
If all this did was give you a continuous flow of new business would it be worth it?
But the fee for your course is not $416.  
The introductory price is only about 1/2 of that amount …. $197.  
In other words, your investment of $197 in this course  will generate $416 worth of services.

"What I like about Larry Easto
is that he is highly authentic and
truly cares about making a difference to his audience.
This is evident here with this coaching. "

 Christopher Salem
Life & Business Strategist - World Class Speaker
Award Winning Author

Your Immediate Access

So, click on the blue button below right now and you’ll be taken to a secure order form.
After you have put in your credit card information, you will have immediate access to a secure members’ area where you can browse through the eBooks ... even if it’s 2:19 AM!

What Happens Next?

For those who are already signing up, this is what is going to happen next.  
You will receive instructions for setting up your account and access the course and resources.  
Once you have access to these resources, you are free to download and save for your own use, anything and everything you find there.  
Use and enjoy all these resources as often, and as long, as you choose.

"I just want to tell the world
that Larry Easto
is a genius!"


Irene Wishart
Real Estate Broker

One Final Question ... 

For those who have not yet made the decision to sign up, here is one final question for you. 
Given that success in business includes making the best choices, what’s your best choice?
If you choose to order a SWOT analysis, this decision will help you leverage your strengths and grow your business.
There's no risk to you: remember the 90-Day Guarantee?
On the other hand, if you choose to stick with your current situation ... that will probably keep you feeling confused … overwhelmed … and stuck.
Is that what you really want?
Which choice will best help you leverage your strengths and grow your business?
Challenging question … but don’t spend too much time pondering it.



“A credible coach I can contact when in need.
 It's always good to have a kindred spirit …
I appreciate knowing you are out there
reassuring to know you're an email away.”

Gary Brennan
Actor/Writer, Facilitator
Executive Presentation Coach

Haven’t you wasted enough time and energy struggling with problematic issues?
The sooner you order your SWOT analysis,
the sooner you can put those troublesome issues behind you.
Isn’t it time that you enjoyed more of the new business that you want and deserve?