These strategies are all about developing and maintaining effective interpersonal relationships. The following authentic marketing strategies all deliver high value at no or low cost.
1. Generating Referrals
This is the absolute best source of new clients for service businesses. In making referrals, referral sources are in effect, confirming that you are a competent and trustworthy person with whom to do business. As a result, referrals tend to be pre-qualified, open to the possibility of hiring you for the help you can provide.
This is the ideal strategy for increasing the number of referral sources and by extension, the number of incoming referrals.
It's also perfect for sourcing the people, things and know-how you need to grow your business.
3. Contacting Strangers
When you and your contacts have run out of potentially helpful contacts, it will be necessary to reach out to strangers.
Unfortunately, not everyone is comfortable with this strategy.
4. Keeping In Touch
This is the ideal strategy for nurturing and enhancing relationships with all contacts from family and friends to social media and online connections. Effectively keeping in touch simulates considerable repeat and referral business.
"What I like about Larry Easto
is that he is highly authentic and
truly cares about making a difference to his audience.
This is evident here with this course. "
Life & Business Strategist - World Class Speaker
Award Winning Author
Learn & Apply Authentic Marketing Strategies
As a service-provider, you are very busy. For busy people, self-paced online courses offer the perfect opportunity to pick up new skills. The Best Strategies for Marketing Services is a new online course that will help you uncomplicate your marketing.
In this course, you will learn what you need to know about generating more new business.
If are ready to start generating referrals now...for FREE, you can do just that.
Click the 'FREE Quick Start' button to get started.
If however, you would like more information ... read on.
From Marketing Pain to Marketing Gain
Regardless of your experience, this course will help you replace your marketing pain with a marketing gain. Instead of struggling to figure out how the latest innovation in marketing might help you, you can benefit from the tried and true, best marketing practices for service-providers. If you are new to marketing, the lessons will help you build the foundation for future success. This foundation will support virtually all relevant strategies and techniques for marketing services. If you have been self-employed long enough to have achieved some solid results, the course will help you build on these successes, taking your marketing to a new level. And if you are a marketing veteran, the course will help you identify new opportunities for improvement, leading to even better results.
The course content features:
12 Short Video Lessons (3-5 minutes each): minimal learning time ... maximum results
Self-Paced: take as little or as much time as you need ... whenever you choose
Self-Study Exercises: personalize and customize the strategies for your situation.
Time-Tested Strategies, Tried & True
The best strategies for marketing services are not new, sophisticated or complicated.
These tried & true strategies have consistently generated new business for service professionals.
They are the time-tested techniques that professionals have always applies to develop and maintain strong relationships with clients.
When applied effectively, these strategies can and do generate new business
What is new about this course is that it's delivered online using the best, most appropriate tools for helping adults learn.
The online format of the course offers inter-rated learning opportunities.
Narrated slides enables you to see and hear new information: there are no boring talking heads or pages of dense text.
The workbook helps you apply new information and customize it for your own use.
If you want to check out the course, you are welcome to do so.
The first lesson is free. Click the 'Free Lesson' button.
From there, you can watch a short video introduction and the first lesson (it's about referrals and lasts about 6 minutes). You can even complete the workbook book component if you want. You may well learn enough in the free lesson to generate at least one new client.
"...Referrals are one of the best ways to acquire new clients.
Lesson 1 is a fast, concise tool that will help you grow your business now..."
Anthony Iannarino International speaker, author and sales leader.
"The first lesson is a very helpful overview of generating referrals. For people who are unsure how to generate referrals, this is a great resource for you! And for people who have experience in generating referrals, it's a great reminder of the most effective ways to generate referrals."