The perceived safety of standardization is the result of the widespread acceptance of standardization in today’s world. This standardization can trace its roots to factory assembly lines.
From there it has become an essential element of industry, business, education and all other things institutional. Without a doubt, standardization is perfect for institutions: it delivers the uniformity that makes organizational efficiency and productivity possible. On the other hand, it is the enemy self-employed service professionals: standardization offers little or no opportunity for personal fulfillment.
As service professionals, many of us go out on our own, driven on part by the desire for a greater sense of personal fulfillment.
By choosing self-employment, we choose to prioritize our personal, individual goals over collective obligations to larger organizations and institutions.
In running our own businesses, we can devote our skills and talents to those actions that contribute to the achievement of our own goals, rather than enhance supervisors’ careers and further institutional or corporate agendas.
Instead of serving any and all clients assigned to us, we can choose our own clients, selecting those individuals with whom we enjoy working and enjoy mutually beneficial relationships.
The Authentic Solution
As self-employed service professionals, we can replace standardization with authenticity. Instead of following employers’ policies detailing what should be done, we can do what’s right for us … those factors that represent our best and true selves. Among the most gratifying benefits of this freedom to be our true selves is the opportunity to select as clients those people and organizations that best match our personal characteristics and the unique features of our services.
The video course Attract More Ideal Clients with Authentic Marketing will guide you through the process of identifying, attracting and serving ideal clients.
Lessons 1-9 will help you learn what you need to know about attracting ideal clients.
Lessons 10-12 will help you learn how to apply authentic marketing to generate more business for your business.
"What I like about Larry Easto
is that he is highly authentic and
truly cares about making a difference to his audience."
Life & Business Strategist - World Class Speaker
Award Winning Author
Attract More Ideal Clients With Authentic Marketing
As a service-provider, you are very busy. For busy people, self-paced online courses represent the perfect learning opportunity to pick up new skills and ideas.
Attract More Ideal Clients with Authentic Marketing is an online course that will help you attract more ideal clients instead of chasing so-so leads.
In this course, you will learn how to attract more of the ideal clients you want.
If you've heard enough and want to start now...for FREE, you can do just that.
From Marketing Pain to Marketing Gain
Regardless of your experience, this course will help you replace your marketing pain with a marketing gain.
Instead of prospecting for leads that might turn out to be so-so...or worse ... clients, you can attract the ideal clients for you and your services.
If you are new to marketing, the lessons will help you build a base of ideal clients, which will serve as your foundation for future success.
This base of ideal clients will continue to generate repeat and referral business for as long as you want.
If however, you have been self-employed long enough to have established a client, the course will help you build on these successes, taking your marketing to a new level.
And if you are a marketing veteran, the course will help you identify new opportunities for improvement, leading to even better results.
The course content features:
12 Short Video Lessons (3-5 minutes each): minimal learning time ... maximum results
Self-Paced: take as little or as much time as you need ... whenever you choose
Self-Study Exercises: personalize and customize the strategies for your situation.
Attracting Ideal Clients Is Like Making New Friends
The process of attracting ideal clients is neither new nor unfamiliar.
Nor is it sophisticated or complex.
It's much the same as making new friends.
However, from experience, we know that some people make friends more easily than others.
This course will help you identify and attract more ideal clients, as easily as those gregarious people in our lives make new friends.
What's New About This Course
What is new about this course is that it's delivered online using the best, most appropriate tools for helping adults learn. The online format of the course offers four inter-rated learning opportunities.
Narrated slides enables you to see and hear new information: there are no boring talking heads or pages of dense text.
The workbook helps you apply new information and customize it for your own use.
If you want to check out the course, you are welcome to do so.
How Much New Business?
How much new business you will generate depends upon how effectively you apply what you will learn in this course.
But new business is worth more than just the fees from the initial transaction.
Typically, satisfied clients return for repeat business, time and time again.
If asked, they are also happy to refer like-minded friends, acquaintances and network contacts to businesses that have helped them.
What is the average annual dollar value of the repeat and referral business that each new client generates? ...$500? ...$1000? ...$2000? ... More?
The longer you maintain a sound relationship with your new client, the higher the value.
As you may have noticed, Lesson 8 of the course is all about determining and increasing the lifetime value of clients.
Applying that concept alone will pay for this course several times over.
The course will also generate significant non-financial benefits.
You will have improved confidence in your ability to market your services.
You will enjoy the satisfaction of meeting and overcoming what had previously been a daunting challenge: attracting more ideal clients.
All that you have to lose are those things well worth losing: anxiety, frustration and stress caused by having too too many so-so and not-so-good clients and not enough ideal clients.
What's It Worth to You?
All things considered, including an unlimited budget, what would you be willing to pay for the benefits outlined above? ...$500? ...$1000? ...$2000? ...More?
Put those numbers aside......the price is only $197.00
Before moving on, there are two important points to consider.
A Pair Of Price Points
1. Introductory Price: Save 60%
The price of $197 is an introductory special.
At this point, I honestly don't know what the final price be, but it will probably be around $247.
If you think you might want this course but are not sure, it would be a good idea to act sooner rather than later.
Even better, the sooner you get going on this course, the sooner you will connect with those ideal clients who are waiting to hear from you.
2. An Investment-Not An Expense
The fee for this course is a tax deductible business expense: money spent for the purpose of generating revenue.
However, from your perspective, it's an investment: an investment in yourself, improving your ability to generate more new business and by extension, more revenue.
Your actual ROI will depend upon how effectively you apply what you will learn in the course.
All things considered, a 20X ROI over 5 years would be reasonable.
That would be $2000...but with reasonable effort, you can probably do better than that.
"I just want to tell the world
that Larry Easto
is a genius!"
Real Estate Broker
1. 100% Satisfaction Guarantee
The course also comes with a 100% satisfaction guarantee.
This means that if you are not satisfied you can ask for a full refund within 90 days.
2. FREE E-Book Course: A Masterful Guide to Marketing Your Services
Drawing upon your experience, this 8-session program will help you develop an in-depth understanding of the essential services marketing practices.
In effect, it will help you build upon your marketing experience to get even better at what you already do well.
The regular fee for this e-Book program is $97.
3. FREE Video Class: Tell Your Personal Brand Story
By means of your personal brand story, you can help potentially ideal clients understand how you can help them.
This in turn will help attract more ideal clients and generate more new business.
In telling your personal brand story, you position yourself as someone who can and does help clients address their individual issues, problems and opportunities.
The regular fee for this class is $37.
Great ($331) Value @ Low Cost
If purchased separately, the combined cost of Attract More Ideal Clients With Authentic Marketing, and A Masterful Guide to Marketing Your Services, together with Tell Your Personal Brand Storywould be $331.
For a limited time you can enjoy all three resources both for the purchase of the course - $197.
Your investment of $197 in this course will generate $331 worth of services.
That's an immediate ROI of 68%...which doesn't consider the value of the new business that you will generate from what you learn in these marketing resources.
Plan to Attract More Ideal Clients
-- Starting Now!
We live and work in a fast-paced, quickly changing world.
Virtually every day there is a new development or innovation that promises something better, the latest improvement in the way we do things.
Most of us are tired of improvements that promise great things, but deliver more complications.
Attract More Ideal Clients With Authentic Marketing offers a new opportunity for you to stop prospecting and chasing so-so leads and start attracting more ideal clients
Haven't you struggled with less than ideal clients long enough?
Isn't it time that you enjoyed more of the new business that you want and deserve?
To order the rest of the course, click the Yes! More Business, Please button.